YouTube Creators in Africa share short videos that capture your unique perspectives #DiscoverMyAfrica Challenge

Africa’s thriving creative economy is a catalyst for innovation, job creation, and economic development. Recognizing the immense potential of this sector, the African Union and Google Africa have come together to launch the #DiscoverMyAfrica Shorts Challenge. This month-long campaign aims to showcase the continent’s rich diversity, cultural heritage, and vibrant spirit.

As part of Africa Month celebrations, YouTube creators from across Africa are invited to participate by sharing short videos that capture their unique perspectives using the #DiscoverMyAfrica hashtag. The challenge encourages them to highlight various aspects of African life, including music, art, food, fashion, and local landmarks. To further inspire creativity, a curated playlist of African-inspired music on YouTube Music will accompany these creative expressions.

This initiative goes beyond mere celebration. As Ms. Chido Mpemba, AU Youth Envoy, emphasizes, “#DiscoverMyAfrica empowers African youth to share their stories and cultural heritage with a global audience.” By providing a platform for African voices, this challenge fosters cultural exchange and positions Africa as a hub of creative energy. It aligns with the vision of a digitally-enabled Africa that harnesses its cultural wealth for economic growth and social progress, unlocking a vibrant future for the continent’s creative landscape.

Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, affirms the platform’s commitment to supporting the diverse voices and talents that contribute to Africa’s creative landscape. “These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences,” she states.

Africa’s thriving creative economy is a catalyst for innovation, job creation, and economic development. Recognizing the immense potential of this sector, the African Union and Google Africa have come together to launch the #DiscoverMyAfrica Shorts Challenge. This month-long campaign aims to showcase the continent’s rich diversity, cultural heritage, and vibrant spirit.

As part of Africa Month celebrations, YouTube creators from across Africa are invited to participate by sharing short videos that capture their unique perspectives using the #DiscoverMyAfrica hashtag. The challenge encourages them to highlight various aspects of African life, including music, art, food, fashion, and local landmarks. To further inspire creativity, a curated playlist of African-inspired music on YouTube Music will accompany these creative expressions.

This initiative goes beyond mere celebration. As Ms. Chido Mpemba, AU Youth Envoy, emphasizes, “#DiscoverMyAfrica empowers African youth to share their stories and cultural heritage with a global audience.” By providing a platform for African voices, this challenge fosters cultural exchange and positions Africa as a hub of creative energy. It aligns with the vision of a digitally-enabled Africa that harnesses its cultural wealth for economic growth and social progress, unlocking a vibrant future for the continent’s creative landscape.

Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, affirms the platform’s commitment to supporting the diverse voices and talents that contribute to Africa’s creative landscape. “These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences,” she states.